For my Packaging Design class, I developed The Curly Vanity by Amika, a premium packaging concept designed for curly-haired consumers seeking a chic, organized solution for their hair care essentials. This curated vanity set features a selection of must-have products and accessories, including a styling cream, nourishing oil, curl mousse, hair scrunchy, pick, and satin bonnet.
The package not only houses these items but also serves as a stylish storage unit that enhances the consumer's daily hair care routine.
Arboria and Lust Stencil create a striking balance between modern minimalism and bold elegance.
Arboria, with its clean lines and geometric structure, conveys a sense of sophistication and clarity, making it ideal for delivering essential information with a contemporary edge.
In contrast, Lust Stencil introduces a dramatic flair with its high-contrast strokes and refined cutouts, adding a touch of luxury and personality. Together, these fonts harmonize to reflect both functionality and aesthetic appeal, perfectly aligning with the brand’s message of empowerment and style for curly-haired individuals.
The Curly Vanity is a rigid, multi-compartment vanity box built from 3-ply chipboard, ensuring both strength and durability to hold the weight of the products inside. The design process involved extensive exploration of different methods to construct a box that was both sturdy and elegant. After several weeks of experimentation, I chose to build the box using a laser-cut machine to form a half-oval shape, which was then assembled with Zap-a-Gap glue to ensure a strong, permanent bond.
The final box was wrapped with high-quality printed design elements, carefully selected to create a vibrant, positive aesthetic that resonates with curly-haired consumers. The design features:
THE DESIGN PROCESS
