The North Wind & The Sun
Idea & Concept
The North Wind & The Sun, from Aesop’s Fables, share the message that “soft persuasion can sometimes win over the mightiest power”. By using type as an image, the story is elevated to an immersive experience. As the reader follows along the story, the type illustrates the different scenes. Overall, the project’s gridded structure, typographic hierarchy, and figure-ground reversal not only support the message but also strengthen the story’s meaning.
